《第38屆香港電影金像奬頒奬典禮》將於2019年4月14日 (星期日) 晚上假香港文化中心隆重舉行，屆時本屆大會指定直播機構：ViuTV 99台、福斯傳媒集團旗下衛視電影台（SCM）、香港電台第2台及TFI天開數碼媒體將同步獨家直播當晚頒奬典禮盛況予世界各地不同角落的觀眾。是日記者會內大會公布了本年度頒獎典禮主題、19項入圍候選名單、「金像同行」的合作機構以及全力支持盛會的贊助單位。
記者會首先由香港電影金像獎協會主席爾冬陞先生發言，爾冬陞先生表示電影人對電影的堅持和熱誠是製作出色電影不可或缺的因素。所以，金像獎今年的主題為「Keep Rolling」，寓意香港電影工作者要謹守對電影創作的熱誠，不怕艱苦，迎難而上，繼續「Keep Rolling」，為觀眾展現更多創意和新鮮感。本屆首輪投票經會計師核實票數，得出投票率達66.44%，爾冬陞主席感激金像獎首輪評審和選民積極參與投票。
第37屆香港電影金像獎最佳男女主角得主——古天樂先生及毛舜筠小姐在記者會上公布本屆十九項入圍候選名單。
去年，金像獎新增「金像同行」與香港罕見疾病聯盟（簡稱：罕盟）合作，透過金像獎的平台以一系列的宣傳推廣，帶動社會大眾關注罕病議題，提高市民對罕病的認知和對患者的支持。古天樂先生表示很榮幸擔任首屆「金像同行」大使，去年聯同一眾電影人為罕盟拍攝宣傳短片，並與罕病患者及照顧者踏上頒獎禮的紅地毯推廣罕病訊息。此外，鄭秀文小姐、郭富城先生和毛舜筠小姐過去亦先後出席罕盟的公開活動。過去一年，金像獎大會協助「香港天使綜合症基金會」聯繫「香港戲院商會」推動了「關愛飛」計劃，鼓勵殘疾觀眾到戲院觀看電影；罕盟亦借用了頒獎禮特刊的漫畫素材作宣傳物品，認受效果顯著。罕盟會長曾建平先生表示衷心感謝香港電影金像獎選擇罕盟作為推行「金像同行」計劃的首個伙伴機構，以及過去一年與金像獎協會共同努力下所取得的成果。
今年「金像同行」將與慈善機構關注學童發展權利聯席（簡稱：關學聯）合作，希望加強大眾關注基層孩童正面對的問題。「金像同行」邀請到《五個小孩的校長》導演關信輝先生與「關學聯」攜手拍攝以「小孩有夢」為題的一系列宣傳短片，讓有需要的小孩初嚐實現夢想，從而提升他們的自信，突破自我。有份參與宣傳短片拍攝的毛舜筠小姐表示希望有能力的朋友觀看短片後對基層家庭的學童有多一點包容、理解及支持。
香港電影金像獎協會十分感謝創意香港及電影發展基金繼續資助今年的頒獎典禮，並撥款十萬元贈予「新晉導演獎」得主，大會亦衷心感謝康樂及文化事務署提供多項場地贊助。此外，本屆贊助單位包括：大會指定香水、化妝及護膚品贊助商 Giorgio Armani Beauty、大會指定禮賓車服務贊助Club ZFU 富馳薈及耀目贊助溥儀眼鏡，於不同領域上全力支持及參與本屆頒獎典禮盛會。
每年一度的頒獎典禮學界海報設計比賽結果亦於記者會上公布，冠軍為廖啟希 （香港理工大學專上學院）；亞軍為李寶怡（CO1設計學校）；季軍為黃煊玲（CO1設計學校），廖啟希同學的作品將會被印製成大會的宣傳海報。
The 38th Hong Kong Film Awards Presentation Ceremony will take place on 14 April, 2019 (Sun) at the Hong Kong Cultural Centre. The designated official live broadcasters include: ViuTV Channel 99, STAR Chinese Movies (SCM), RTHK Channel 2 and TFI will broadcast the evening’s programme to audience around the world. During the press conference, there will be the announcement of the presentation ceremony’s theme, the nominations in a total of 19 categories, “Caring Partner”, as well as the sponsor of all the categories.
During the press conference, Hong Kong Film Awards Association (HKFAA) Chairman, Board of Directors Mr. Derek Yee Tung Sing mentioned, for those professionals that participate in the filming industry, persistency and passion are the two key elements for producing of outstanding films and that is why “Keep Rolling” is chosen as the theme for this year’s ceremony. The theme implicated those who are working in the industry should carry the passion on their works to overcome any difficulties so as to continue “Keep Rolling”, bringing freshness and creativeness to audiences. Chairman Yee made special mention of this year’s voter turnover – 66.44% in the first round of polling as verified by certified public accountant. He also took the opportunity to thank voters in the film sector for their enthusiasm over the years.
Winners of the Best Actor and Actress for the 37th Hong Kong Film Awards Mr. Louis Koo Tin Lok and Ms. Teresa Mo Shun Kwan announced the nominees of the 19 categories, during the press conference (Link to full list) .
Last year, HKFAA started a new programme “Caring Partner” collaborating with Hong Kong Alliance for Rare Diseases (HKARD). By using HKFAA as a platform to promote and strengthen community awareness of rare diseases, HKARD is able to gain support from the public. Mr. Louis Koo expressed that it was an honor to be the first ambassador of “Caring Partner”. Upon the appointment, Mr. Koo together with several actors and directors had shot the first promotion video as well as accompanied several patients and their caregivers to walk along the red carpet. During the past year, Ms. Sammi Cheng, Mr. Aaron Kwok and Ms. Teresa Mo had appeared at HKARD’s events respectively. HKFAA has assisted Hong Kong Angelman Syndrome Foundation to line up with Hong Kong Box Office Limited to promote the “Caring Tickets” project which encourages disabled viewers to watch films at the cinemas. HKARD also borrowed the animated materials from the special issue of the award ceremony for promotion. Chairman of the HKARD Mr. K. P. Tsang expressed his heartfelt gratitude to HKFAA for choosing HKARD as the first partner organization of “Caring Partner” and the achievements of the past year.
This year, “Caring Partner” will cooperate with the charity organization Alliance for Children Development Rights (ACDR), aiming to increase the awareness to the problems faced by grassroots children. “Caring Partner” has invited the director of the film “Little Big Master”, Mr. Adrian Kwan Shun Fai to produce a series of promotional short films entitled “Little Big Dreams”, so that children in need can realize their dreams and in turn strengthening their self-confidence to break through themselves. Ms. Teresa Mo, who participated in the short film hope that, those with better background will have more tolerance, understanding and support for the students in the grassroots family after watching the film.
The HKFAA extends gratitude to Create Hong Kong and the Film Development Fund for their continued funding of this year’s award presentation ceremony and providing a subsidy of HK$100,000 to winner of the Best New Director. The HKFAA would also like to thanks the Leisure and Cultural Services Department as the Venue Sponsor. Besides, this year’s sponsors include: Official Sponsor of Fragrances and Beauty - Giorgio Armani Beauty, Official Sponsor of Limousine Service – Club ZFU and Dazzling Sponsor - Puyi Optical which fully support the ceremony in all aspects.
Also announced at today’s press conference was the result of the annual Theme Poster Competition. The Champion is Liu Kai Hei, Anson from PolyU Hong Kong Community College; 1st runner up is Li Po Yi from CO1 School of Visual Arts; 2nd runner up is Wong Huen Ling, Jolie from CO1 School of Visual Arts. The champion’s work will be printed as the official poster of the event.
